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How we do a Mustard Made sale

How we do a Mustard Made sale

Does Mustard Made have a sale on? It's a question we get asked a lot. If you've been here for some time, you might have already noticed something: we don't do sales all that often.

Mustard does a couple of sales a year, but you won't see us doing a weekend flash sale or an end-of-season clearance. Sometimes it's tempting to get swept up in the moment, but when it comes to sales, we keep it clear. We won't jump on the bandwagon when everyone is going on sale because it's the 3rd Tuesday of the lunar month, or we're making room in the warehouse, or 'just because.'

There are a few very good reasons for that. We'd love to tell you why…

Mustard doesn't expire

Number one? Our products aren't seasonal. Here at Mustard, we really believe in taking a considered approach to each and every product we launch. Nothing about our business is fast. We pour hours and hours into research, design, testing and manufacturing every piece in our collection, so that we know every Mustard Made product out there is of the very best quality it can be. They're made to last and to outlive trends, seasons and fashions. It's our hope that every Mustard locker finds a home that will love and use it long term. A locker isn't for Spring or Summer, it's for life.

Waste not, want not

With every colour and product we introduce, we avoid chasing short-lived trends that may be outdated in a season or two. In a world of fast furniture, we don't want to contribute to waste. Instead, we purposefully make beautiful, timeless, quality pieces that can grow with you. From a nursery wardrobe to school storage, our lockers work as office and kitchen solutions, bedside tables and much more. We invest in nice sturdy steel so that you can count on that locker being at your service for many years to come.

Value for money

What it comes down to is a real, genuine belief in the value of our products and our pricing. Mustard Made is a small, female-founded business and we work with lots of small businesses in a locker's lifecycle. From our manufacturing team to our warehouse and our stockists, purchasing from us helps a whole chain of people along the way. We also pay it forward through our charity partnerships and that is made possible by consistent, fair pricing.

We pride ourselves on the little details that set Mustard apart from other options out there on the market. It's not just the quality and beauty of everything we make, but also the premium experience we aim to create along the way. Our hope is that our customers feel they have bought something really special. In short, we want to do good business. Part of that is knowing that the prices aren't always being reduced.

Open (locker) door policy

Trust and transparency are high on our priority list. We won't hike our prices up just so we can bring them down later. Instead, we price our products fairly from the start. That said, it's not all about price. We also consider things like our team (they don't want to work on Boxing Day!), our warehouse capacity, our stock levels and the amount we have on our plates. A sale creates a whole lot of extra work for a small business, so when we do it, we want to know we've got all our ducks in a row to make sure it's a beautiful, seamless and FUN experience for everyone.

But we DO do sales!

Having said all that, we do like to treat our customers to a discount once or twice a year. We know it makes a big difference and we really do love to hear that a sale is valued and appreciated by our customers. We also occasionally do other fun promotions like warehouse sales, online sample sales and special events (like free swatches!) to mix things up.

When we do a sale, we focus on fun. You won't see us slapping banners all over the place or urging you to 'buy, buy buy.' Because discounts are rare, we want to make a big deal of them when they happen, so our content is always beautiful, carefully considered and celebrates our products rather than slashing them down.


If you want to be the very first to know, make sure you're subscribed to our newsletter, or go one better and join our Mustard Mates Facebook group for sneak peeks and early access to secret locker stuff.

Subscribe to our newsletter for more locker talk.

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