Celebrating the magic moments of 2025 so far
From big brand partnerships and awards, to seeing our lockers pop up in celebrities' homes and even an iconic TV appearance, the first half of 2025 has been filled with a whole heap of moments worth celebrating.
As Bon Jovi once said — woah, we're halfway there! Yep, 2025 is halfway done and boy has it been an exciting one already. Instead of waiting until the year is over, we wanted to take a minute to share some of the big moments from 2025 so far. Let's get into it!
We've always known our Glass Collection was a winner, but now we've got the trophy to show for it! In June, our three glass lockers were awarded Best Living Room Storage in the Ideal Home Awards. They're pretty, practical, and now they're prize-winning!
The Australian team!
Speaking of awards, here's one we're still trying to get our heads around: we were listed as one of The Sunday Times' best places to work for 2025! We were recognised for our consistently high levels of employee experience and wellbeing and are so honoured to be included among so many other great companies across all different industries and sizes. This is one of those achievements that we worked towards for a long time. As a female-founded business that was never intended to get this big, it is a truly momentous milestone we are humbled and deeply proud to have reached for, and with, our wonderful team.
We're always looking for wonderful brands to team up with, and the first half of 2025 has seen some dream partnerships come to life. Earlier this year, we teamed up with KitchenAid UK for a very Buttery collaboration! We're also now proudly stocked in stores like West Elm, Anthropologie and David Jones and we've recently launched with the iconic Aussie airline Qantas, allowing frequent flyers the chance to shop our products with points! We've got more wonderful partnerships coming later this year, so watch this space.
There's a bear in there, and a locker as well… Okay, so if you didn't grow up in Australia, this one might seem a bit obscure. But for our Australian team, spotting our lockers on the legendary children's TV program Play School was a moment we won't forget! The team at Play School is using a bunch of our lucky lockers to hold their props and dress-ups, and to see them alongside characters that we grew up with (like Big Ted) was pretty special!
Welcoming The Shorty and The Skinny back to the United States has been a major highlight of 2025 so far. After almost three years and lots of problem-solving, we're so happy that our US customers can now welcome these two iconic locker styles into their homes.
Every now and then, our group chat explodes with a celeb locker sighting. Earlier this year, The Lowdown in Mustard was spotted in none other than Justin Bieber's home! We've also spied Mustard in the homes of comedians Celeste Barber and Joanne McNally, and Australian author Sally Hepworth has a Twinny in Sage. And while we certainly don't need a celeb's seal of approval to know our products are awesome, it sure is nice to stumble upon!
During the last week of June, we celebrated Pride by committing to donate 25% of all sales to Outright International, a global LGBTIQ+ human rights charity. We're so happy to say that with your help, we raised an incredible $43,164 USD! This is a cause we hold close to our hearts, and we know that the donation is going to make a huge difference at a time when it's needed more than ever before. Read more about it!
Phew, that feels like a lot, and there have been plenty of other little joyful moments along the way! So what's next? While we do like to keep some things a mystery, we can share that we've got a few exciting things up our sleeves, including a new product launch (yes!), a fun trade show to attend and making even more progress on our sustainability goals. We hope you'll join us as we ride out the rest of 2025!
