Celebrating 5 years of Mustard
Five years feels like a long time!
It's half a decade, about 17 British prime ministers and 1469 Instagram posts on our Instagram feed. It's long enough to change not just our lives but the lives of our family and team and to create thousands of lockers lovers worldwide.
We are so grateful for the business we have built, and while the challenges keep us on our toes, we continue to love what we do and look forward to many more years of making Mustard.Let's take a look at five years in numbers.
The best bit about Mustard is that we get to do it together! 2 is the number that started it all. We've lived on opposite sides of the world for over a decade now, and thanks to this business of ours, we are closer than ever and talk every day! As sisters, there's a deep level of trust and understanding that underpins Mustard. Without each other, this crazy business of ours wouldn't exist, and we are so thankful we are on this journey together.
4 of us
A special mention to Marc and Jono! In 2021, both our husbands took the plunge to work at Mustard full-time, we’ve really taken the whole ‘family business’ thing to the next level. It certainly wasn't something we planned when we started, but now it feels so obvious and has given the chance for all of us to lean in to our strengths and lean on each other. The four of us support each other every step of the way and we couldn't imagine this business any other way.
20+ team members
It may have started with two of us, but in the five years since we launched, we've grown our team one (sometimes two) at a time. It's no exaggeration to say we have the BEST team around us. When we began, we did everything in the business, from product development, logistics and warehousing, marketing and customer service. We truly feel so proud that we now have a team around us that is helping us spread the locker love around the world and able to do what they do best!
Fun fact: we have 14 kids between the team!
Our dream of starting a business together had been something we talked about for years. When Becca welcomed her baby boy, Ellis, and Jess came to visit, we found ourselves discussing our dream once again. It was during that walk on the beach when Ellis was one month old, that the idea for Mustard was born and we launched the month he turned one… he’s now 6! Since then, we have grown not just one but two amazing humans who now run, walk, and say "WOW", "thank you", and sometimes "go away!" - well, at least Otis does! We hope to set an example to our kids, to teach them that women can do incredible things! Seeing how much they all love their lockers (they obviously have bedrooms full of them) makes us truly proud and makes the inevitable juggle feel so worth it.
Colour is a huge part of our what Mustard is all about. We may be biased, but we love every colour we have produced! Can you believe we launched in Australia in February 2018 with just six colours? Blush, Olive, Navy, Slate, White and Mustard were our original lineup.
With colour being such an important fundamental part of Mustard, in June 2019, we expanded our range by adding Ocean and Berry, two fresh tones which fit perfectly into our existing palette. Sage joined the family in 2020, followed by Lilac. In June 2022, a very special colour joined our rainbow, Poppy, named after co-founder Jess' daughter!
Our little locker family, say hello to The Skinny, The Shorty, The Lowdown, The Midi and The Twinny. We put so much thought and consideration into each product we have brought into the world to make sure that they are versatile enough to stand the test of time - we want them to be in your homes for life!
And we didn't just stop at lockers. We have accessories too! There's The Baskets, The Hangers, and our first-ever product collaboration, Wordbits alphabet + number magnets. All our accessories are the perfect companions to our lockers and add playfulness and colour throughout.
We have big dreams for products we'll bring into the family. You'll have to stay tuned!
This is a biggie! Four locations spreading our lockers across the globe! First Australia and the UK, then we expanded into the US in 2021 and in the past year, despite some bumps in the road (thanks, Brexit!) we officially launched our European warehouse! It has taken some trial and error when it comes to warehouses and finding the right teams to work with us, but we're SO happy with the people we have found to get your lockers to you. They understand us, our business and our huge and heavy products. We are so grateful to have them!
One of our biggest achievements is our partnership with Beam which began in September 2019. Beam is the kind of organisation that really makes a lasting impact on people's lives at really pivotal times. They bridge the gap between homelessness and a sustainable income for people who need some support. From very early on, we knew that giving back was something we wanted to be a part of Mustard's DNA. So once we had things established, we began partnering with Beam by donating £5 from every UK order. We can't wait to see where the future takes us with Beam and admire the amazing impact the charity has on people's lives.
A heartfelt thank you
Here's the part where we get a bit emotional. Your support means the world to us, and we truly appreciate (and never take for granted) that our customers are why Mustard has survived and thrived over five years. You've shown up for us, believed in and cheered us on. Thank you for being a part of our story. We hope we've made you proud.Love Becca + Jess