Making Mustard

I don’t believe in fairytale business stories so I’m not going to tell you one.

One day the spark of Mustard, you could call it our mustard seed, was formed while walking along the beach with my sister Jess. That was the easy bit.

We'd like to introduce you to Catharine...

If you haven't discovered @paperandlilies on Instagram, let me describe her feed for you. It's like a warm, rose tinted interior hug. Every image is inviting and has 'family' written all over it. We challenged  Catharine to style her Shorty in Olive in three ways and every room is a complete delight! 

Tell us a little about you…

Here's a few little details that you may not know...

1. They are 100% magnetic! You can use magnets to stick postcards, photos and to-do lists anywhere on the locker!

It may sound strange to say that my first business was not about making money. Yes, I wanted some shiny coins in my pocket and yes I sure did have bills to pay but I also rarely checked my bank account or chased up payments that hadn’t been made. The money would flow in and, of course, flow out of my business account. It worked. There was nearly always money in the kitty for what I needed but the truth is, it just wasn’t what turned me on. In Australia wages are sensibly high and award wages mean that I...

Ok, so we aren't exactly Pros by any means (this was our first trade show after all!) but here's some things we learnt from doing Life Instyle:   1. Be human. (Most important!) You can't help it, you are human, don't try to hide it. Sometimes we jumbled our words, forgot things, dropped business cards on the floor. It's ok. You know the best thing? The person you are talking to is a human too.  2. Be prepared. Think about the questions you might be asked and prepare a memory bank of answers, practice and get familiar with them. Even better offer a...

To celebrate International Women's Day Tinitrader asked to interview me along side four inspiring women. Gosh what an honour! Here's my favourite bit from a long term girl-crush of mine, Rachel Castle: "I'm such a motto lover. But if I had to pick one it would be that good old chestnut about working hard and staying humble. I work as hard now as I ever had, the only way to get any traction is to just keep going like Dory does." To read the full article click here, enjoy! Shop Lockers  Follow us on Instagram  

Sometimes in life you have to put all your eggs in one basket. At least that's how I seem to live. From the very beginning, when the idea of Mustard was taking shape, I knew that I wanted to launch at Life InStyle. I knew that wholesale was where our energy needed to be focused to gain momentum and Life InStyle was the perfect platform for the brand we wanted to create. I did the research and looked into other options, I asked everyone I knew who had done a trade show. But, in the end there was only a Plan...